Vigilant is pleased to report the resounding success of the I Challenge + Sales Conference, organized by Aquora Change Makers and Alfonso&Christian Sales Academy and Consulting. The event, held on March 4 at The Ocean Race Museum, brought together nearly one hundred professionals from the areas of sales, marketing and general management.

Vigilant was present at the conference with Carlos Saldaña, Director of Sales and Marketing and Marta Alfonso, Export Manager Asisstant. Both had the opportunity to soak up their knowledge at the different discussion tables and conferences, as well as to establish contact with other professionals in the sector. We learned how to increase sales with Artificial Intelligence.

The day focused on the importance of collaboration between marketing and sales departments to increase sales. Topics such as the problems between the two departments, collaborative work tools, cases and lived experiences were addressed, with special emphasis on practical proposals to improve this strategic relationship.

At the round table What about Marketing and Sales?, where crucial issues such as the problems between the two departments, collaborative work tools, cases and lived experiences were addressed.

The conference was a resounding success, with a great participation and a high level of satisfaction among the attendees. Vigilant believes that these types of events are essential for professional development, on this 30th anniversary, prioritizing innovation and the improvement of business practices.

Some of the key points that stood out during the day were:

  1. The importance of collaboration between Marketing and Sales to achieve business objectives.
  2. The need to use collaborative work tools to optimize communication and the flow of information.
  3. The importance of sharing experiences and success stories to learn from best practices.

At Vigilant we are proud for having participated in this very productive event and for having contributed to the exchange of knowledge and experiences among professionals in the sector.